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Marketing Baseline Assessment

The following is our basic baseline assessment tool.  However, the complexity is the relationships that exist between each question.  Once you have submitted your answers we will review the results and come back to you with recommendations.   

Have you got a marketing department?
Have you got a marketing plan?
Does your marketing plan have metrics?
Do you have a marketing methodology?
Are you able to track your results/ROI?
Have you defined your Marketing Budget?
How would you rate your brand?
PoorFairGoodVery goodExcellent
What level is your market knowledge?
PoorFairGoodVery goodExcellent
What is your competition knowledge?
PoorFairGoodVery goodExcellent
Our Marketing Mix understanding is:
PoorFairGoodVery goodExcellent
Our Products and Services are:
PoorFairGoodVery goodExcellent
Our position in the market is:
UnknownOkayGoodVery goodLeaders
Our understanding of our target market is:
Not definedIs being definedIs definedWell definedExcellent
Our product positioning is:
Not definedPartly definedDefinedAdvancedExcellent
Do you use Customer Journey's?
NoWe have tried toSometimesOftenAlways
Our lead generation is:
PoorFairGoodVery goodExcellent
Against our leads target we are at:
0-20%20-50%50-70%70-100%Over 100%
Against our revenue target we are at:
0-20%20-50%50-70%70-100%Over 100%
What channels do you use today?
What Marketing Systems do you use?
For your website, what applies?
What Social Channels do you use?

Thanks for submitting!

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